Consumer Behavior

Course Description:

Consumer Behavior allows the students to reflect and understand the forces active in influencing the decisions of their market. The course includes some concepts in psychology even though that discipline is not a pre-requisite for the understanding of the material imparted in this course. Consumer Behavior addresses shopping patterns, areas of interest, and attitudes that affect the consumer decision buying process and lifestyle. This reality is then brought to light against the marketing goals and processes of the business entity.