Marketing

Course Description:

This course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, the role of marketing in society and the use of technology in an evolving marketing era. Topics include market segmentation, product development, and the marketing mix (4Ps). Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as technology, economics, politics, government, and nature), marketing research, international / global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.